HDR (or high dynamic range) photography is a technique that involves capturing multiple images of the same scene using different exposure or brightness values, and then combining those images into a single high definition image. HDReal® takes HDR photography a step further by combining the art of photography with artificial intelligence and the science of visual marketing. 

After conducting years of research to identify what makes homebuyers click on listings, we developed HDReal®, our proprietary automated image processing system that ensures every image we produce has the attributes necessary to make buyers click. HDReal® Images are scientifically proven to capture attention better than the competition. The result is consistently stunning images proven to sell real estate faster and for more money!